After the Soy Steak

Глава 1We live in an era desperately thirsting for new metaphors. The old images, like maps bleached by the sun, are no longer capable of describing the rapidly changing world. And when old languages fall silent, new meanings break through in the most unexpected places. Thus, a fleeting, almost joking comparison, dropped once on a social network, suddenly became a precise diagnosis, piercing the essence of our socio-cultural formation. This diagnosis became the assertion: "AI clips are soy meat."Arising as the fruit of intellectual snobbery or momentary wit, this metaphor, upon closer examination, revealed its profound power, transforming into a capacious philosophical tool, a key to understanding the tectonic shifts society is experiencing. We are witnessing not merely the emergence of another video generation technology; we stand at the origins of a "great simulation,&q…