Karma-Marketing

Глава 1Chapter 1Pavel Sergeevich Kuznetsov sat in the open office of the IT company "SocNet Development" writing code for an app that was supposed to change the world. Or at least earn him a New Year's bonus.The idea came to him during meditation—that is, while smoking on the balcony, which inPavel's understanding was pretty much the same thing. Both required proper breathingand thinking about nothing at all. Pavel smoked and looked at the frozen Moscow River,pondering how great it would be if every like under a post about helping homeless catsearned a person real-life benefits."Karma marketing," he said aloud, and a cloud of vapor escaped his mouth, instantlytransforming in his imagination into the logo of a future startup.The "KarmaCoin" app was supposed to work simply: users perform good deedsonline—like posts from charitable foundations, repos…